In this blog post and video, I want to take you through the complete guide to Facebook pages. If you’re trying to build any sort of online presence, Facebook can still be a very useful platform. But one thing I’ve noticed is that many people don’t fully understand the difference between a Facebook Page and a personal Facebook profile.
In this post, I’m going to walk you through the basics in plain English, based on what I showed in my latest video. I’ll also share a few practical tips that can save you time, help people find your page, and keep your personal life separate from your business.
Facebook Page vs Personal Profile: What’s the Difference?
A personal profile is designed for real-life friends, family, and personal connections. A Facebook Page is designed for business, public content, and building an audience.
Some people use their personal profile for business because it feels more “natural”, but I personally prefer keeping business and personal use separate. It keeps things cleaner, and it also means I’m not constantly posting business content to friends who simply aren’t interested.
If you haven’t created a page yet, here’s my step-by-step guide:
How to Switch Between Your Profile and Your Page
One simple but important point: you can switch between your personal profile and your business page without logging out.
When you click your name (or profile image), Facebook usually gives you the option to “switch” so you can post, comment, and interact as your Page.
This matters because when you comment as your Page, your Page name is displayed to other people. That can lead to extra profile visits, extra followers, and more awareness of what you do.
Why Your Page Name and Profile Image Matter
Your Page name is like a mini advert. If your page name is clear (for example, “Everything For The Garden”), people immediately understand what it’s about. If it’s vague, they don’t.
As for your profile image, I prefer using a clear photo of myself across platforms where possible. People like to know who they are dealing with. A logo can work too, but a real photo can build trust faster.
How Facebook Comments Can Help People Discover You
One of the easiest ways to get found on Facebook is simply to leave sensible comments on other people’s posts.
If you comment as your Page (not your profile), people will see your Page name. If they’re intrigued, they can hover over it, click through, and potentially follow you.
I go into this in more detail here:
Feeds, Pages and Why Things Look “Out of Order”
Facebook doesn’t always show you posts in perfect chronological order, which can be confusing. You might see a post saying “we’re live now” even though it was posted hours ago.
In the video, I also show how to use the left-hand menu (Feeds, Pages, Groups, etc.) to find more up-to-date content.
One practical tip: if you want to comment on a post but Facebook keeps jumping around, open the post first, then write your comment. It’s a simple fix that makes Facebook far less frustrating.
Facebook Groups: Powerful, But Be Careful With Your Time
Facebook Groups can work well for some people. You can find groups in your niche, join conversations, and connect with like-minded people.
But groups can also become a massive time drain. Some groups are excellent, some are a complete waste of time, and some are full of people who only want to promote themselves.
My view is simple: try groups if they suit you, but watch your time. For me, pages are often the simpler route.
Posting on Your Page (And Using Backgrounds)
In the video, I demonstrate posting directly on my business page, including using Facebook’s built-in background styles.
One thing to be aware of: if your post is too long, Facebook removes the background option. So if you want that bold background style, keep the post short and punchy.
You’ll also see options like:
- Scheduling your post
- Sharing to groups
- Boosting the post (paid ads)
I also show a simple method I use: I’ll often put the main link (for example a YouTube link) in the comments instead of the main post. That keeps the post clean and can sometimes help with engagement.
Notifications and Messages: Useful, But Don’t Waste Time
Your notifications (the bell icon) show who has liked, replied, mentioned you, and so on. It’s worth checking because replying to people helps build relationships and also keeps you visible.
Messages can be useful too, but in my experience many messages to a new page are vague or pointless (“hello”, “hi”, etc.). If someone has a genuine question, great. If not, don’t let it steal your time.
Facebook’s Professional Dashboard and Weekly Progress
Facebook’s Professional Dashboard is worth a look. It shows insights, performance, and a “weekly progress” checklist that encourages you to post, reply, and stay consistent.
I actually like this feature because it keeps you on track. Consistency is usually the missing ingredient for most people building anything online.
If you want more practical Facebook growth guidance, this post will help:
Bonus: Make Your Page Easier to Find in Google
If you’re building your page long-term, it’s also worth getting it indexed in Google so it has a chance to appear in search results.
Final Thoughts
If you’re just getting started, keep it simple.
- Create a proper Facebook Page
- Keep your personal profile for real friends and family
- Comment thoughtfully as your Page so people discover you
- Don’t let groups steal all your time
- Use the Professional Dashboard to stay consistent
If you have any questions about Facebook Pages, feel free to leave a comment and I’ll do my best to help.