In this blog post, I would like to show you how to invite your LinkedIn connections to follow your LinkedIn page. This If you have created a LinkedIn Page and you are wondering how to get your first followers, one of the simplest steps is inviting your existing connections to follow the Page. In this post, I will show you exactly how to do it, plus a few practical tips so you do not waste invites on people who are unlikely to be interested.
If you are still at the setup stage, you may find this helpful first: How To Create A LinkedIn Business Page.
Why inviting connections works
When you start a new LinkedIn Page, it is normal to have very few followers at the beginning. Inviting your existing connections gives the Page an initial boost, and it also helps LinkedIn understand who your Page is relevant to.
Not everyone will accept your invite, and that is fine. The goal is not to invite everyone. The goal is to build a Page that attracts the right audience over time.
Before you invite anyone, publish a few posts first
In my experience it is best to add some content to your Page before you invite people. That way, if someone clicks through to your Page, they can immediately see what it is about and whether it is relevant to them.
If you are not sure what to post (or how to post as your Page), see this guide: How to Post on Your LinkedIn Company Page.
Step-by-step: how to invite your connections to follow your Page
- Log in to LinkedIn on your computer (this is usually easiest on desktop).
- Go to the LinkedIn homepage.
- Open your Page from the left-hand menu (you should see your Page listed under “Your Pages”).
- Scroll down the Page until you see the option to Invite to follow (wording can vary slightly).
- Use the filters if available (for example location, company, school, industry). This helps you target people who are more likely to be interested.
- Select a sensible number of connections rather than inviting everyone in one go.
- Click the invite button to send the invitations.
A sensible approach: invite in batches, not all at once
I prefer inviting in smaller batches. This keeps it manageable, and it encourages you to be more selective. For example, you might invite 30 to 50 people, then invite more a few days later once you have posted again and the Page looks more active.
LinkedIn also limits how many people you can invite within a set period, so doing it in batches helps you avoid using all your invites immediately.
Use the search box to invite specific people
Another useful feature is the search box within the invite area. If you want to invite a particular person, you can type their name, tick the box, and invite them directly. This is handy if you are thinking of a few people who you know will genuinely be interested in what you post.
How to increase invite acceptance rates
LinkedIn often prompts you to post after you send invites, and that is good advice. Here are a few simple ways to improve your acceptance rate:
- Post consistently so your Page looks active when people visit.
- Be clear about what the Page is for (who it helps and what you share).
- Mix post types (short text posts, an image post, and the occasional video).
- Keep it relevant so followers know what to expect.
If you want ideas for growing your Page beyond invites, this post may help: How To Grow Your LinkedIn Business Page.
What to do next
Once your invites are sent, the next step is simply to keep posting. Over time, you will get a clearer picture of what your audience responds to and what type of content brings new followers.
If you are building your overall online presence (not just LinkedIn), you may also like this post: A Message For Anyone Building An Online Business.
And if you are working on your broader internet marketing knowledge, you can browse more content here: Internet Marketing.
Final thoughts
Inviting your connections is a straightforward way to get your first followers on a LinkedIn Page, especially when the Page is new. Just remember to add a few posts first, invite people who are likely to be interested, and keep the Page active after the invites go out.
If you have any questions, feel free to leave a comment and I will do my best to help.