In this post and video, I want to talk about what a one pound a day on Facebook ad really does. I want to share a simple (and very affordable) experiment I ran in January: spending £1 a day on Facebook ads to grow my Facebook Page.
I started my page around the beginning of November and wanted to build it a bit quicker. Rather than guessing, I decided to test it for a full month and document what happened.
If you’re building a Facebook Page from scratch, you may also find these posts useful:
- The Complete Guide To Facebook Pages
- How To Create A Facebook Page
- How to Grow Your Facebook Page From Scratch
Why I Tested £1 a Day
Facebook organic reach can be slow, especially when you’re starting from zero. I’m not against organic growth at all (in fact, I think it’s essential), but I wanted to see what would happen if I added a small daily budget to speed things up.
This wasn’t meant to be a “big results” campaign. It was a simple test:
- £1 a day
- Run it for the month of January
- Track the results inside Ads Manager and Page Insights
- See what difference consistency makes
My Page Numbers at the End of January
This was recorded on the last day of January. At that point, my page was showing:
- 248 followers
- Following 57
Inside Ads Manager, I could see that the ads had produced:
- 112 page follows / likes in the last 30 days
- Average cost per result: 26p
In simple terms, it worked out at roughly about £1 for four likes. It’s not “instant growth”, but it does give the page a steady boost.
What I Noticed When I Posted Less
One of the most interesting parts of this month wasn’t actually the ads. It was what happened when I got busier and posted less.
In the last two weeks of January, I didn’t have as much time to work the page. When I looked at insights, it was obvious that activity makes a difference. On one day, I only received nine views, and that was because I didn’t post anything.
This matches what I’ve written about here:
Ads can help people discover you, but regular posting and engagement help keep the momentum going.
Reels Performance (And a Useful Lesson)
I also reviewed how my Reels were doing over the last 60 days. The views weren’t huge, but they were enough to show patterns.
One important lesson I noticed was this: I used the same background style twice, and one Reel got 93 views while the other only got 16. My guess is that people thought it was the same video, so they didn’t bother watching the second one.
If you’re experimenting with Reels, you may also like:
My Plan for February
I’m going to continue the test into February and see what another month does. February is a 28-day month, so the ad spend will be slightly less overall, but it will still be consistent.
My focus for February is:
- Keep the £1/day ads running
- Create more Reels (and make them visually distinct)
- Be more consistent with posting and engagement again
A Quick Tip if You’re Doing Something Similar
If you’re running ads to grow a page, don’t ignore the basics. Ads can help with discovery, but the page still needs to look active and worth following.
If you want an easy way to stay consistent, this post may help:
And if you run a page long enough, you’ll also need to deal with comments. This is worth bookmarking:
Final Thoughts
So, what does £1 a day on Facebook ads really do?
For me, it produced a steady flow of new likes at around 26p each, and it helped push the page forward without spending silly money. But it also reminded me that posting and engagement still matter just as much as the ads.
I’ll keep tracking the results and share another update after February. If you’ve tested small daily ad budgets yourself, or you’re thinking about it, feel free to leave a comment.