Can you really build a $373-a-day AI-powered side hustle in just five days? That is the challenge being promoted by the Side Hustle Summit 2026, featuring Russell Brunson and Iman Gadzhi. A friend mentioned the event to me recently, and it caught my attention enough for me to register and take a closer look.
I have been involved with internet marketing for more than 20 years, so Russell Brunson is certainly not a new name to me. I remember following his work many years ago, when he was much younger and still building his online business. Since then, he has gone on to achieve considerable success, and he is someone I have generally regarded as worth listening to.
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What Is The Side Hustle Summit 2026?
The Side Hustle Summit 2026 is a free online event that focuses on building an AI-powered side hustle. The central challenge is certainly eye-catching: Russell Brunson and Iman Gadzhi are asking whether someone can build a side hustle capable of producing $373 a day in just five days.
That does not mean I am suggesting that everyone who attends will suddenly start earning $373 every day. I have not completed the training myself, and at this stage I am simply sharing an event that I have discovered and decided to follow. Whenever I look at an online income opportunity, I prefer to see what is actually being taught before making any firm conclusions.
If you are fairly new to this subject, you may also find my article on how making money online really works useful. It explains some of the basic principles behind creating income online and why there is usually more involved than simply pressing a button and waiting for money to arrive.
What Will They Be Teaching?
The event is divided into several sessions, with the first session beginning on September 6, 2026. The subjects include choosing a side hustle, using artificial intelligence to help build it, finding customers, creating additional income and putting the business together from scratch.
One of the things that interested me is the emphasis on AI. Artificial intelligence has changed enormously over the last few years, and it is now possible to use AI for research, content creation, planning, brainstorming and many other parts of an online business. However, I still believe the important part is knowing how to use these tools properly rather than expecting the technology to do everything for you.
I have written quite extensively about artificial intelligence on this website, and you can find more articles in my artificial intelligence section. AI can certainly make many online tasks faster, but a successful business still requires judgement, consistency and the willingness to take action.
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Why The $373-A-Day Figure Caught My Attention
The figure of $373 a day is obviously designed to attract attention, and it certainly made me curious. There are plenty of income claims online, which is one reason I prefer to look beyond the headline and investigate what is actually being offered.
There is a big difference between being shown a business model that has the potential to produce a certain amount and being guaranteed that everyone will achieve the same result. Results can depend on experience, effort, the market, the offer and many other factors. For that reason, I would rather approach an event like this with an open mind and see what I can learn.
I have discussed this subject from a broader perspective in my post about why I did not quit affiliate marketing. One of the reasons I continue with affiliate marketing is that I see it as a long-term business model rather than a quick-money scheme. I also like the idea of developing more than one source of income rather than relying entirely on one method.
Who Are Russell Brunson And Iman Gadzhi?
Russell Brunson has been involved in online marketing for many years and is probably best known for building businesses around sales funnels, digital products and online marketing education. I first became aware of him during my earlier years online, and I remember coming across some of his books and training material.
Iman Gadzhi is from a much younger generation of online entrepreneurs, and his story is also featured prominently within the Side Hustle Summit promotion. Part of the event explains how he discovered Russell Brunson’s material when he was young and later built his own online businesses.
The combination of someone who has been involved in internet marketing for many years and someone who has built businesses in the more recent social media and AI era makes the event interesting to me. It will be useful to see how much of the training is genuinely practical and how much can be applied by an ordinary person starting an online business.
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Affiliate Marketing And The Side Hustle Summit
There is also an affiliate programme connected with the event. This means people who register as partners can receive a unique referral link and potentially earn a commission if someone they refer later makes a qualifying purchase.
This is essentially how affiliate marketing works. You recommend another company’s product or service, and if someone makes a purchase through your unique tracking link, you may receive a commission. If you would like a more detailed explanation, I have an article called Affiliate Marketing Explained, where I go through the process in straightforward terms.
Affiliate marketing has been part of my online business for many years. It can be an excellent business model, but it works best when you concentrate on helping people and recommending products, services or training that are genuinely relevant to them.
Why I Am Taking A Look At The Event
One reason I decided to register is simply curiosity. I have never seen an event presented in quite this way before, particularly with the challenge of creating an AI-powered side hustle in such a short period of time.
I also think it is important to keep learning. Internet marketing has changed enormously since I first started more than two decades ago, and AI is accelerating that change. Some of the basic principles of online business remain exactly the same, but the tools available to us are far more powerful than they were even a few years ago.
That is also why I believe in building a proper online presence rather than constantly chasing individual opportunities. Your website, content and audience can become long-term assets. I recently wrote about turning website content into social media posts, which is one example of how a single piece of useful content can be used across several platforms.
Can Someone Really Build A Side Hustle In Five Days?
I think it is important to distinguish between building the foundations of a side hustle and building a fully established business. It is certainly possible to set up a website, create an offer, start producing content or begin promoting an affiliate product within a few days. Building a dependable income usually takes longer.
However, five focused days can still be very valuable if they give someone a clear direction and encourage them to take action. Many people spend months researching different business ideas without actually starting anything. Sometimes having a structured challenge can help someone move from thinking about an online business to actually building one.
If you are at that stage yourself, you may also want to read my post on how to start building an online business now. The most important thing is usually to start with a sensible plan and then build consistently rather than waiting until everything feels perfect.
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My Approach To Online Income Claims
I have been online long enough to know that there are both excellent opportunities and plenty of exaggerated claims. For that reason, I try not to dismiss something simply because the headline sounds ambitious, but I also do not assume that an advertised result will automatically apply to everyone.
The best approach is to look at the training, understand the business model and decide whether it makes sense for your own situation. If the Side Hustle Summit gives people practical ideas that they can genuinely implement, then it could be worthwhile even if they never reach the exact $373-a-day figure mentioned in the promotion.
I have written before about how making money online really works, and one of the recurring themes is that sustainable income normally comes from creating value, attracting the right people and consistently taking action. There may be better tools today, but those basic principles have not disappeared.
Final Thoughts
I have registered for the Side Hustle Summit 2026 and will be interested to see exactly what Russell Brunson and Iman Gadzhi teach. At this point, I am not recommending the programme based on personal results because I have not been through it yet. I am simply sharing something that looks interesting and may be useful to people who want to build an additional source of income online.
If you decide to take part, approach it with an open mind, take notes and concentrate on the parts that you can realistically put into practice. You do not need to believe every headline to learn something useful from an event, and sometimes one good idea can lead to an entirely new direction in your business.
I will put my registration link below for anyone who would like to take a look at the Side Hustle Summit for themselves. Please be aware that this is an affiliate link, which means I may receive a commission if you subsequently make a qualifying purchase, at no additional cost to you.
Side Hustle Summit 2026:
Register for the Side Hustle Summit 2026 here
If you have any questions or if you are already taking part in the event, feel free to leave a comment below. I would also be interested to hear what you think of the training once the event gets underway.