In this post, I want to show you how to create a LinkedIn business page, also known as a LinkedIn company page. They are effectively the same thing. If you already have a personal LinkedIn profile, you can set up a business page to represent your brand, services, or online business.
Just like Facebook, you must have a personal profile before you can create a business page. Once that is in place, LinkedIn makes it reasonably straightforward to set up a page for your business or project.
Why Create a LinkedIn Business Page?
A LinkedIn business page allows you to:
- Present your business or brand in a professional way
- Share updates, articles, and videos from your company rather than your personal profile
- Build authority and trust around what you do
- Collect followers who are interested in your services and content
For many of us building an online business, LinkedIn is another useful place to share our content and connect with people. If you already have a website or YouTube channel, your LinkedIn page can help bring everything together.
Step 1: Go to Your LinkedIn Account
First of all, log in to your personal LinkedIn profile. You cannot create a business page without a personal account.
At the top of LinkedIn, look for the “For Business” option. Click on that and then scroll down to the bottom right-hand side where you will see “Create a Company Page”. Click on this to get started.
Step 2: Choose the Right Page Type
LinkedIn will now give you a few options:
- Company
- Showcase Page
- Educational Institution
For most people, including sole traders and small businesses, you will select Company. Even if you are a sole trader rather than a limited company, this option is still suitable.
Step 3: Enter Your Basic Business Details
You will now see a form where you can enter your information. This includes:
- Organisation name: the name of your business or brand (for example, roybrettononline)
- LinkedIn public URL: LinkedIn will suggest a URL, usually linkedin.com/company/yourname. You can adjust this as needed
- Website: your main website address
- Industry: start typing and select the closest industry from the list (for example, “Information Technology and Services” or “Internet”)
- Organisation size: for many of us, this will be 0–1 employees
- Organisation type: if you are a sole trader, choose “Sole proprietorship”
The URL can be changed later if needed, so do not worry too much if you cannot get it exactly how you want it straight away.
Step 4: Add Your Logo and Tagline
LinkedIn allows you to upload a square logo. The recommended size is 300 × 300 pixels.
Click on “Choose file”, find your logo on your computer, and upload it. Once uploaded, LinkedIn will display it at the top of your page.
Underneath, you can add a short tagline. This is a brief sentence that explains what you do. For example:
“Helping people build an online income through practical, real-world experience.”
When you are happy with your logo and tagline, tick the box to confirm that you are authorised to represent the organisation, and click “Create page”.
Step 5: View Your New Business Page
Once the page has been created, LinkedIn will give you the option to view it. You can view it as an admin or as a member.
At this point, your page will look quite bare. You will likely see your logo, your name, and a large empty space where the banner image should go. Do not worry; we will add that shortly.
Step 6: Add a Description and Specialities
Next, you can complete the description for your business page. LinkedIn allows up to 2,000 characters, which gives you plenty of space to explain what you do.
This is where you can talk about your background, experience, and the type of content or services you offer. You can also add your phone number and the year your business was founded if you wish.
Underneath, you can add specialities. These are keyword-style phrases that describe your skills and focus areas. Examples include:
- Affiliate marketing
- Online business development
- YouTube content creation
- Website building (WordPress)
- Crypto education
These help visitors understand what your business page is about at a glance.
Step 7: Check Your Settings and Admin Options
If you go down to the settings area, you can manage various options related to your page. For most people, the defaults will be fine, but it is worth noting a few items:
- Manage admins: if you have other people helping you, you can add additional admins
- Inbox settings: you can allow members to message your page, which is usually useful to keep turned on
- Services: LinkedIn allows you to add services you provide and showcase them, which you can set up later if you wish
Step 8: Add a Banner Image
The banner image sits behind your logo and page name. This is where LinkedIn’s sizing can be a little confusing.
LinkedIn suggests a banner size of around 1128 × 191 pixels. However, many people find that a slightly larger size, such as 1536 × 396 pixels, works better in practice, especially when you look at the page as a member rather than in admin view.
To add or change your banner:
- Click on “Edit cover image”
- Click “Change image” and choose your banner file
- Upload the image and position it if needed
- Click “Apply” and then view the page as a member to see how it really looks
It can appear as though the profile logo is covering your banner in admin view, but when you view the page as a member, it often looks much better and is not actually covered. It may still be a little tight, but it is usually acceptable once you see it in the live view.
Step 9: Review and Adjust
Once your page is set up, take a moment to view it as a member and see how everything looks. You can go back into the admin area at any time to edit your:
- Logo
- Banner image
- Description
- Specialities
- Contact details
You do not need to get everything perfect on day one. The important thing is to get the page live, then you can refine it over time.
What to Do Next
Once your LinkedIn business page is in place, you can start posting updates, sharing your videos, and inviting people to follow your page. It becomes another useful asset for your online business and helps you present yourself professionally.
If you are building an online business, you may also find these posts helpful:
- How Making Money Online Really Works
- How to Create a YouTube Channel Step by Step
- Setting Realistic Money Goals for Your Online Business
Conclusion
Creating a LinkedIn business page is not difficult once you know where to click and what LinkedIn is asking for. The key steps are to start from your personal profile, go to “For Business”, create a company page, and then work through the basic details, logo, description, specialities, and banner.
If you have any questions about setting up your LinkedIn page or you would like help with other aspects of building your online business, feel free to get in touch or leave a comment on my YouTube channel.