How to Carry out Basic Keyword Research

In this video, I want to show you how to carry out basic keyword research. Recently, I started a series on building a web business from scratch, taking you through the process of building an online business. My previous video on the subject, was about how to create custom menus in WordPress. Today, I want to look more at creating and finding keywords. So, I’m on the Wealthy Affiliate platform here. I will put all the links in; you can see my profile. I’ve been a member here for nine years now.

The platform takes you through various lessons, and in this lesson, we’re talking about keywords and finding the right keywords. I believe that some people make keywords a bit more complicated than is really necessary. I don’t think it’s quite as important as it was, especially as your website grows and you get more content. Google starts to find you easier, but I’m going to take you through the process anyway. You can see my video below that shows basic keyword research.

Keywords

So, here we have a tool called the Jaaxy keyword tool. Now, if you’re not a member of Wealthy Affiliate, don’t forget you can set up a free account where you get this free tool. It may look slightly different because I have the Enterprise account, but it gives you enough searches to try it out and experiment and find out if you like it.
So, my website is here; it’s called A Countryman’s View, and it’s basically a Christian website with news, current affairs, and what have you. I didn’t really set it up as a moneymaking website; it’s more of an evangelistic website tool. However, I probably will start monetizing it once I have more content on there. Now, all I have at the moment is an about me page and terms and conditions, but probably in the next video, we’ll start adding content.

So, let’s get back to the search, the keyword search. So, I’ve just put in “Christian books.” Now, this can be anything. Whatever your niche is, the principles are exactly the same. I typed into Google “Christian books,” and here you can see all different sorts of websites and what have you. These are all-natural searches. Let me just click through to see if there are any paid searches. Really, you can see Amazon; and down here we’ve got Audible ads, which is part of Amazon. So, these are often ads at the top and the bottom of the page. But we want to aim to get in the natural search, as we don’t want to pay money to get our website up and running, especially when we’re starting a new business.

Sponsored Ads

So, let me just click on the next page; here, we have sponsored ads. So, here, using the same search, “Christian books,” we have paid ads; you can see that it says ad. There are normally three or four ads at the top, and then we’ve got our natural search. Bearing online, this is on page two, all sorts of different websites. So, to help us get ranked in Google, I use this tool, Jaaxy. As I said, if you’re not a member of Wealthy Affiliate, you can create a free account, which will give you access to some searches using this tool.

So, I’ve put in the search “Christian books.” You can see from one of my other websites I put in “Garden Shredder”; you can enter whatever words relate to your niche. So here, at the top, you’ve got “Christian books” at the top here; you’ve got all these figures. It may not look like anything, so I’m just going to put the mouse across so you can see what it means. So, it says here the average number of searches the keyword receives per month is 11,363 for the term “Christian books.” The traffic estimate to your website, if you achieve first-page rankings in the search engines, is 1,932. QSR quoted search results, the number of competing websites ranked in Google for this exact keyword, which is 169. And then we’ve got the keyword quality indicator: green is great, yellow is okay, red is poor. So, we’ve got normal there. And then we’ve got the SEO, a score based on traffic and competition. The higher the score, the more likely you will rank for this keyword on the first page; it’s a scale of one to 100, higher equals better.

QSR Score

So, I’m going to look at the QSR score here, and let’s look for words or phrases that are under a hundred, so we can find new Christian books and Christian bookstores. Christians bookstores was 21, the Christian bookstore, where to buy Christian books. And then, we can save this to a list here. So, I’m going to put “Christian books,” that’s a new list; save. They’re saved so that we can go to that list at any time.

And then, if we want to perhaps look at, like this word, we can click “wholesale Christian books”; we can bring up more words. We can click on that, which brings out similar words. So, we can find more words, we can create a list, etc. And then, we can find a QSR score which is under 100 and create another list.

I want to keep this fairly simple because I think some people get too hung up on keywords, but the best thing you can do is to start writing. But this, the Jaaxy tool or any other keyword tool, will help to give you ideas of what words you can use. And then, once you get started, there are other ways of finding what keywords are ranking, etc., and you can take it from there.

So, if you’ve got any questions on this video, please feel free to write in the comments section. I’m here to help. Thanks very much for watching.