Why Your Website Should Be Your Priority – Not Social Media
Today, I want to talk about why your website should be your priority, not social media. A couple of weeks ago, I created this video titled “Beware of Facebook.” Now, please don’t get me wrong, social media can be useful, but we need to be careful not to rely on social media.
The reason my title is “Why Your Website Should Be Your Priority” is due to the fact that social media can take you down at any time. So, let me have a look at this. I have this website here, Garden Equipment Review, which is my own website. I also have a Facebook page for this website, which you can see here, Garden Equipment Review.
You can see my previous blog post on how to request indexing using Google search console here.
You Can See My Video Below About Why Your Website Should Be Your Priority – Not Social Media
Facebook Account Disabled
However, I can’t get to it now because here, this is my account: “Your account has been disabled. If you have any questions or concerns, you can visit our frequently answered questions page here,” which will take you around in circles, and you will get nowhere. If anyone knows how to get an account back, please let me know. However, I have a couple of Facebook pages on this account, which were active. I didn’t use them a lot, but they were alive and they have followers. This one has 2K likes and 2K followers.
Facebook Pages May Not Be What You Think
The fact is that Facebook, having all these likes, may sound good, and I know lots of people have millions of likes and millions of followers, but it may not necessarily give you traffic. I remember hearing a story about someone who had 3/4 of a million Facebook likes and they were spending 25% of their time on Facebook. When they looked at their Google Analytics, they discovered that Facebook was barely sending them any traffic. So, they carried on posting to Facebook but didn’t get into conversations with people trying to answer questions because it’s just too time-consuming, as Facebook wasn’t sending traffic.
They were able to spend that 25% of the time that they were spending on Facebook on their website, which turned out to be far more productive than using Facebook. It almost seems that some of these social media platforms give you a sense that they are sending you traffic, but they are not.
Why Your Website Should Be Your Priority
This is why it’s important to prioritize your website. A website is somewhere where you can edit your content at any time; it’s like your online brochure or shop window. I have owned several offline businesses, and I used to have to promote them through flyers, shop windows, newspaper advertising, magazine advertising, etc.; I never knew if they’d be successful or not.
But with a website, you can edit the content, add content, change how it looks, and do all sorts of things. It’s your shop window, and it also gives trust. Sometimes, I’ve said to people, “Have you got a website that I can look at?” and they say, “Well, I got an Instagram page or a Facebook page.” But to me, everyone should have a website if they have a business because it is like your online brochure, and you can promote your brand clearly.
A Website Is Far Better Than A Brochure
We know with the old-fashioned flyers or brochures, once they had gone to print, that was it. You could not change them; the print was final, and that was exactly how they would look. However, with a WordPress website, we can change the theme, we can change the design, we can change how the page looks. It’s so much better than the old-fashioned way!
Let me give you another example. Another offline business that I started in 2016, I was able to get the business earning reasonable money very quickly, within five or six months. I believe, if I remember rightly, due to the fact that I have a website and am able to market it. I could post content which would be found naturally in Google. In other words, for no cost. And, of course, if it’s your own website, they can’t take you down in normal terms.
I don’t know why the account’s disabled because I hardly use Facebook, and I don’t think garden equipment is going to be offensive, at least I never thought it was. So, this is a genuine reason why you need to be careful, and you need to have a website and prioritize your website rather than social media.
A Classic Example Of How Social Media Restricts You
Let me show you this post here from a man I follow on telegram; you can see what he has written here, “Insanity from Meta as an Instagram user is told by a customer service rep her account is being throttled due to her support of the Israeli kidnapped hostages.” This explains a lot about my Instagram account lately, as it’s been throttled. It’s quite a long video; I haven’t even seen it all. But you can see that someone supporting something they have a passion for, I know this is political, but it’s also about life. We are fortunate that, in normal terms, our websites can be on any subject within reason.
This is someone really putting up their genuine concern for someone’s life and yet Instagram wants to take them down. To me, this just doesn’t seem right, as we should have free speech within reason. Once again, we can write what we want to on our website.
YouTube
I have a YouTube channel, which is a news-type/stroke Christian Channel, and I know full well that YouTube doesn’t particularly like some of the things I put on there, and it probably holds the channel back. However, if we have a website, they can’t really do anything. Maybe they won’t show us as much as we’d like, but at least we can’t be taken down, or not in normal terms. I have had one video removed so far on YouTube, I have three channels, the video that was removed was in my news/Christian Channel.
So, the message to you is to make your website your priority and use social media, but I would certainly wouldn’t prioritize social media. Your website, like this website here, should be your prime place where you write about garden equipment, forestry equipment, or whatever your niche may be etc., rather than any other social media platform.
A Website Doesn’t Have To Be Expensive
Now, if you’re thinking about having a website and you’re thinking it’s expensive, I’m on a platform here called Wealthy Affiliate. I’m not going to go into much detail as I have other videos about the platform. However, it does have a website builder on there, and I’ve built several websites using this particular method.
You have free hosting, which is a nice bonus, blazing speed, cutting-edge security, real-time data backup, search engine optimization, 30-second setup. (I have a YouTube video on the subject; it takes 30 seconds to get your website up). There is instant domain availability, although I purchased my domains from here. So, you can literally put a website up in 30 seconds. Obviously, you’ve got to add content to it, but it’s not as difficult as you might think. I’ll leave you a link to this page, and you can have a look.
To Conclude
But the main reason for this video is to prioritize your website. Don’t be like me, and no, I wasn’t prioritizing Facebook at all because I knew a long time ago that at any time. Social media can shut you down for absolutely no reason, and this happens to many people, even people with a million followers; they can be shut down overnight. So be careful and take care. If you’ve got any questions on the subject, I’m here to help. Thank you very much for watching.