How To Carry Out Basic Keyword Research
In this video want to talk about how to carry out basic keyword research for writing your first blog posts. I’m on the Wealthy Affiliate platform; you can see my profile page here. I have been a member of the platform for some time; I’m actually now in my ninth year. The platform takes you through a series of lessons which teaches you how to build an online business. So, in this lesson, I want to take you into the basics of finding keywords for your website.
Recently I started a series on how to build a web business from scratch. In other words, taking you through the process of how to start an online business. The last video I created was actually on November 28th 2022, which was about how to create custom menus in WordPress.
Sometimes I think people overcomplicate keyword research; the thing to do is to produce quality content and to do it regularly. Google really seems to like consistency; it pays in the long run. So I will take you through the process of what you need to do.
Jaaxy Keyword Tool
Here I have a tool that comes for free with the Wealthy Affiliate platform; you can create a free account here. The tool is called the Jaaxy keyword tool. The keyword tool may look slightly different as I have an enterprise account. However, even with the starter membership, you have access to the Jaaxy keyword tool and a number of searches to test out the tool.
You can see my new website here that is very basic, it’s called a countryman’s view. It’s basically a Christian website that talks about current affairs, news and the Christian life etc. I didn’t particularly set the website up as a money-making website; it’s more of an evangelistic tool. However, in the future, I may start doing some book reviews and other products that are related to my niche. The only content I have on the website at the moment is my about me page and terms and conditions. I will start adding content probably in the next video.
Carrying Out A Keyword Search
Let’s get back to our keyword search; you can see here that I have carried out a search for “Christian books”. Now you can search for anything that you like, whatever your niche might be. I have other websites on garden products and associated things. Whatever your niche is, the principles are the same.
You can see that my search has brought up many different websites. All these searches are what we call natural searches; as I scroll down to the bottom of the page, you will see some paid advertising. At the foot of the search page, we can see that we have Audible and another website below Audible. These are actually paid searches or sponsored listings; you can see they have the word “ad” next to the web address. We want to aim to be in the natural search, we don’t want to pay for traffic to our website. We don’t want to pay money for ads at this point in time, I will just write content and let Google find me.
If I go to page 2 on Google, I can see that there are some paid ads. I generally find that there are four paid ads at the top of the page, followed by pages that are found through a natural search.
Use The Jaaxy Keyword Tool
To help me become ranked in Google, I will use the Jaaxy keyword tool to give me some ideas on keywords etc. Once again, you can create a free account on Wealthy Affiliate. I have put in the search “Christian books”, you can also see that on a previous day, I used some different search terms for a different niche. You can put in whatever works relate to your niche.
You can see that there are lots of different numbers related to our search. The first row of figures relates to the average number of searches that the keyword receives per month. The next column is traffic, which refers to visits to your website if you receive page 1 rankings in the search engines. QSR means quoted search results for the number of competing websites ranked in Google for the exact keyword. We then have the keyword quality indicator, Green is great, orange is normal and red is poor. We do not have any words that are poor in this search. And then finally, we have the SEO column, which is a score based on traffic and competition. The higher the score, the more likely you will rank for this keyword on the first page. (Scale of 1 – 100, higher equals better).
I’m going to have a look at the QSR score. I’m going to look for words or phrases that have a score of under 100. The software allows me to save any keywords that I want to use into a list by checking the various boxes. We can create as many keyword lists as we want. We can either save it to an existing list or create a new list.
The keyword finder enables me to click on various phrases or words for me to go deeper. So, this will enable me to find even more words where we can potentially rank in the search engines.
As mentioned in this video, I think some people overcomplicate keywords. The main thing is that you write content and write regularly. In my opinion, we are better off writing regularly rather than spending too much time on keyword research.
If you have any questions about the video or blog post, I am here to help. You can contact me by commenting on the video or writing on my profile Page.